Earlier today I was listening to Talk of the Galaxy over on Galactic Public Radio, when they reminded me that the month of game time bundled with the full version of the game was about to expire and that subscriptions were just about to kick in. There was a little bit of debate about how…
Tag: churn
The Unknown Warcraft Subscriber
There’s been a flurry of commentary recently on the recent earnings call by Activision Blizzard, where they provide some highlights on their third quarter performance. If you’re interested in reading through the entire transcript of the call you can find it at Seeking Alpha. There are a couple of quick facts to pull out: Warcraft…
The Infinite Trial
I find it funny how the word “trial” can be taken in two ways. There’s the positive side – being able to sample something or try it out before you commit to it. After all, we all want something for free and being able to try a bit of it for free sounds almost as…