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24 Jan 2012

LFD: No Simple Answers

Looking around the blogsphere today reminds me of battle re-enactment. I can see the same people pulling on the same uniform and dusting off the same weapons to have the same good-natured scrap over something. The sheep-skin drums are beating, the blue and red overcoats are being pulled on. The beer tent is filling up as the two sides filter in and catch up on old times. The battleground? Looking for Dungeon.

The argument is that Star Wars: The Old Republic needs a Looking for Flashpoint tool in order to help groups form for both levelling instances and endgame content. There are currently a large number of players unable to experience this content, either because their guild doesn’t have enough players at the same level or because they’re too busy enjoying the stupidly good questing content.

The choice seems to be between a Warcraft-style Looking for Dungeon tool, or not having one at all and just making do with shouting in the chat channels like some market trader. Neither is a great solution – one end leaves you frustrated with anonymous people you’ll never encounter again, while the other leaves you frustrated at the lack of response from other players as you sit doing nothing for hours on end. Either way you’re left frustrated.

The exception is if you have a guild that’s both large enough to support flashpoints (and populated with people who want to do that content) and which has people in broadly the same level bracket. If either is not the case then even with the best of intentions the guild is less of a guild and more of a social chat channel. But I digress.

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18 COMMENTS
23 Jan 2012

How SWTOR Will Make A Profit

There’s been a lot of talk recently about how Star Wars: The Old Republic was going to be BioWare’s most expensive mistake, ending up consigned in the footnotes of history as a video gaming failure. It’s easy to see where this comes from – at a $200 million price tag this is one of the most expensive games yet made. Yet it will, in time, make a profit.

When looking at console games the main driver is to make back the cost of the game in boxed sales. An XBox 360 game that shifts 2 million copies globally equates to roughly $120m in sales, of which the publisher is likely to see roughly $30m. If your game comes in at less than this budget or you sell more copies than the forecast then you’re into profit territory.

MMOs break this mold by placing some of the budget for the game against forecasted subscription, micro-transaction or “in-life” revenues. The Old Republic pushed this further than most, assigning a huge chunk of the project budget against these in-life revenues. It’s a bit of a gamble, which is why building up preorders is so important. But in this case, it should also pay off.

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6 COMMENTS
21 Jan 2012

Utterly Gobsmacked

This is how I feel at the moment. The last three weeks have left me in a bit of a daze, as I still can’t work out what’s going on. I’m still writing and still producing my fun (I refuse to call what I create ‘my work’ on principle), but there’s been a couple of things recently that have left me utterly dumbfounded.

First there was Justin Olivetti over at Bio break who awarded Mana Obscura “Best New Blog” in his MMO Community Awards. This was completely out of the blue – something I wasn’t expecting to see at all. For me to be listed next to so many great blogs was surprising and incredible and so many other things.

Yesterday was the second clanger – the MMO Melting Pot community awards were announced. These folks had continued the annual “Piggies” after Larísa from Pink Pigtail Inn retired from MMO blogging last year. I was doing some research for something I was originally planning on posting today when the news came up on Twitter.

I’d won the award for Most Solid Content Provider 2011. I still don’t believe it, so I’m going to quote Hugh from the Pot here:

I’m going to let you into a secret here – Gazimoff is one of the few people whose work I will not wait until the evening to read. If I see there’s a new post on Mana Obscura, I’m off reading that bad boy right away. His writing is consistently insightful, intelligent, thought-provoking and entertaining. So, if you’re waiting for me to fix an egregious guide typo or approve your comment, and Gazimoff’s updated that day (which, let’s face it, is more likely than not), I’m probably off reading his post when I should be working. He gets not only the blame for my procrastination but also our award for Most Solid Content Provider 2011

Winner of a Pink Pigtail Award

There are so many great bloggers whose content I really enjoy reading that were also nominated, and I was both amazed and surprised (again) to be listed among them. But to win? Inconceivable. After all, I’m just doing this blog for fun – it was never supposed to become something serious!

If I’m honest, these awards aren’t just for me. They’re also to the close friends that persuaded me to give MMO blogging a shot and who helped me out when I was getting started. They’re to the community over at Blog Azeroth that helped me get started, providing me with both technical and moral support. They’re to everyone who’s left me a comment saying thanks for a great article or responding with their own thoughts and opinions.

There’s also the people who I’ve bounced ideas off, who’ve given up lunches or afternoons just to talk about some game concept or other. There’s the people on Twitter and tons of other places whose random comments have given me an idea. There’s the video game journalists and bloggers who report the industry news and provide a steady stream of food for thought.

All I do is join the dots and write what I see. It’s all of you that put the dots there in the first place. For that, for the awards, for the recognition, for being there, for everything, thank you.

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17 COMMENTS
20 Jan 2012

SWTOR: The Retention Rate Question

Earlier today I was listening to Talk of the Galaxy over on Galactic Public Radio, when they reminded me that the month of game time bundled with the full version of the game was about to expire and that subscriptions were just about to kick in. There was a little bit of debate about how many players would actually maintain their subscription after the end of the month, with the show hosts generally feeling that it’s a difficult thing to predict.

Trying to forecast renewal rates is pretty challenging at the best of times, mainly because there’s very few benchmarks on these figures for MMOs. The most common figure that’s announced is the total subscriber base, although sometimes we’ll hear about how those subscribers are distributed by market. We’re also not given churn rates, so we have no clue about the number of new subscribers coming in versus the ones that are leaving.

So what exactly is there to go on? Well, assuming that the best renewal rate BioWare can hope for is 100%, let’s have a look at what will help them keep that number high and what’s dragging it down like a lead weight.

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4 COMMENTS
19 Jan 2012

Access Denied?

During the SOPA and PIPA protests of January 18th 2012 this site was blacked out. All content was removed and replaced with the message below. Although the protest is now over (in the UK at least) and signs indicate that voices globally have been heard, your continued support is vital. Thankyou for your understanding.

Get used to the message above – you might be seeing a lot more of it in future. The U.S. Government is currently considering the Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA) – a move which could seriously damage the Internet as we know it should it become law.

  • It makes website owners liable for content posted by their users. Expect to see blogs close their comments and forums close their doors, just in case a user posts something that gets the site shut down.
  • It gives the U.S. Attorney General the power to seize websites that hold or link to infringing content. There’s no request for content removal and no court process or oversight. Places like YouTube, Reddit and Twitter could be pulled offline overnight.
  • It forces advertisers, payment processors and internet providers to block blacklisted sites, again without prior notification, court process or oversight. Sites could see themselves cut off from any revenue.

Gamers should be especially concerned by this proposed legislation – it’s got the potential to stop gaming blogs using screenshots, gameplay and howto videos being uploaded to Youtube and streaming tournaments through places like Twitch.tv. Many of the writers, voices and faces that are a part of the online gaming communities would be unable to operate in a post-SOPA world.

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