When I started playing MMOs there was a general feeling that the game itself was the social hub. You’d log in and chat to people while playing the game, making new friends in the process. The game would support everything from building a core network of friends through to being able to group up and defeat tough content together. For many of us, the game world also represents our social world.
All this is changing. As our preference shifts from one game to another we’re faced with two options: try and take our social network with us or abandon it and build a new one. As Azuriel mentioned in the comments last week, this continual relationship building can become frustrating. In the absence of portable social tools in our MMOs, many of us are turning to low-friction networks like Twitter instead.
But are MMO developers missing a trick here, or should they accept that gamers are migrating their social networks away from the games?












